Pivoting from a token launch game to #1 S.V.M. launchpad
COMPANY
Horse Labs
ROLE
Founder & Designer
Founder & Designer
INDUSTRY
Web3
TOOLS
Figma
PROJECT TYPE
0→1
>
0.1
About Horse Labs
A Venture studio focused of SVM
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>
0.1
About Horse Labs
>
0.1
About Horse Labs
>
0.2
The Problem
>
0.2
The Problem
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0.3
The Solution
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0.3
The Solution
Eclipse Ranking
#1 Launchpad
Total Users
28k
Total Swap Volume
2M USD
Retail Loved It — Devs Didn't. Here's How We Pivoted
FightHorse Game
Pivot: FightHorse Launchpad
FightHorse BETA launched with immediate interest, especially among retail participants. The gamified mechanics—burn battles, bonding curve strategy, and survival-based incentives—resonated with degen communities.
However, we quickly discovered that while retail loved the game, token creators did not. The unpredictable nature of the burn-based battle system made it risky and unclear for devs who wanted more control over their launches.
This insight led us to pivot. Instead of continuing to position FightHorse as a game-first launchpad, we evolved Horse Labs into a suite of high-growth primitives for SVM chains, starting with a traditional, permissionless launchpad model optimized for devs.
Since the pivot:
🚀 14,000+ unique wallets participated
💸 Over $2M in transaction volume
🥇 Became the #1 launchpad by volume on Eclipse
>
0.4
Results
Eclipse Ranking
#1 Launchpad
Total Users
28k
Total Swap Volume
2M USD
Retail Loved It — Devs Didn't. Here's How We Pivoted
FightHorse Game
Pivot: FightHorse Launchpad
FightHorse BETA launched with immediate interest, especially among retail participants. The gamified mechanics—burn battles, bonding curve strategy, and survival-based incentives—resonated with degen communities.
However, we quickly discovered that while retail loved the game, token creators did not. The unpredictable nature of the burn-based battle system made it risky and unclear for devs who wanted more control over their launches.
This insight led us to pivot. Instead of continuing to position FightHorse as a game-first launchpad, we evolved Horse Labs into a suite of high-growth primitives for SVM chains, starting with a traditional, permissionless launchpad model optimized for devs.
Since the pivot:
🚀 14,000+ unique wallets participated
💸 Over $2M in transaction volume
🥇 Became the #1 launchpad by volume on Eclipse
>
0.4
Results
THE WORK
Explore each artifact — click a card to view
Post Up exercise
I lead a workshop where we defined the problem and collectively did post up - an brainstorming exercise for solutioning.
Concept Mapping
We agreed burn challenges and liquidity deathmatch seemed the most interesting way to max gains are reduce bad actors. Collectively we discussed and mapped the game mechanics and flow.
>
1.0
Ideation
Post Up exercise
Concept Mapping
THE WORK
Explore each artifact — click a card to view
Post Up exercise
I lead a workshop where we defined the problem and collectively did post up - an brainstorming exercise for solutioning.
Concept Mapping
We agreed burn challenges and liquidity deathmatch seemed the most interesting way to max gains are reduce bad actors. Collectively we discussed and mapped the game mechanics and flow.
>
1.0
Ideation
Post Up exercise
Concept Mapping
>
2.0
Define
Requirements via Notion
>
2.0
Define
Requirements via Notion
>
4.0
Design
Sketching
Wires
UXUI & Brand
>
4.0
Design
Sketching
Wires
UXUI & Brand
>
5.0
Research and Pivot
Retail Dry Runs
Token Dev UXR
Pivot
>
5.0
Research and Pivot
Retail Dry Runs
Token Dev UXR
Pivot
Results
#1 Launchpad
On Eclipse
Total Users
28K
Total Swap Volume
2M USD
Retail Loved It — Devs Didn't. Here's How We Pivoted
FightHorse BETA launched with immediate interest, especially among retail participants. The gamified mechanics—burn battles, bonding curve strategy, and survival-based incentives—resonated with degen communities.
However, we quickly discovered that while retail loved the game, token creators did not. The unpredictable nature of the burn-based battle system made it risky and unclear for devs who wanted more control over their launches.
This insight led us to pivot. Instead of continuing to position FightHorse as a game-first launchpad, we evolved Horse Labs into a suite of high-growth primitives for SVM chains, starting with a traditional, permissionless launchpad model optimized for devs.
Since the pivot:
🚀 14,000+ unique wallets participated
💸 Over $2M in transaction volume
🥇 Became the #1 launchpad by volume on Eclipse
This also lead to solving the problem of minting NFTs on eclipse via our second Horse Labs product, Minty Market.
#1 Launchpad
On Eclipse
Total Users
28K
Total Swap Volume
2M USD
Retail Loved It — Devs Didn't. Here's How We Pivoted
FightHorse BETA launched with immediate interest, especially among retail participants. The gamified mechanics—burn battles, bonding curve strategy, and survival-based incentives—resonated with degen communities.
However, we quickly discovered that while retail loved the game, token creators did not. The unpredictable nature of the burn-based battle system made it risky and unclear for devs who wanted more control over their launches.
This insight led us to pivot. Instead of continuing to position FightHorse as a game-first launchpad, we evolved Horse Labs into a suite of high-growth primitives for SVM chains, starting with a traditional, permissionless launchpad model optimized for devs.
Since the pivot:
🚀 14,000+ unique wallets participated
💸 Over $2M in transaction volume
🥇 Became the #1 launchpad by volume on Eclipse
This also lead to solving the problem of minting NFTs on eclipse via our second Horse Labs product, Minty Market.