Working closely with the product team and dev, we came up with a plan for a custodial wallet.
This wallet would live in the background and would allow NFT buyers a web2 like experience, while giving confidence and autonomy to mega-brands.
The Results
we had happier brands, higher conversion on sales by 10%, and began negotiating a contract with Mastercard for an internal gifting tool using the custodial wallet.
WIth our problems known, we workshopped out our facts, questions, concerns and unknowns. We also defined sucess.
Solution
Working closely with the product team and dev, we came up with a plan for a custodial wallet.
This wallet would be mostly hidden in the background, and would focus on making purchases super easy.
Ideate & Define
Once we had our solution/hypothesis, pm and design began to work out requirements and the many use cases involved in our wallet.
Key Features
Scenario Mapping
Simplifying the exp
Prototype
Iterate to success
We did many iterations of the flows, visual design and structure to meet the admin, buyer, and business goals.
v1. Branded Flow
v2. Whitelabel UI
Final Screens
Results
Hello Mastercard
we had happier brands, higher conversion on sales by 10%, and began negotiating a contract with Mastercard for an internal gifting tool using the custodial wallet.
