Gamifying Art: From Community Ask to Sustainable Revenue
COMPANY
Cube
ROLE
Product Design Lead
Product Design Lead
INDUSTRY
Web3
TOOLS
Figma
PROJECT TYPE
0.1
About Solana Monke Rejects
0.1
About Solana Monke Rejects
0.2
The Problem
0.2
The Problem
0.3
The Solution
0.3
The Solution
Minting Rate Day 1
40%
Total Revenue
+ $300K
Organic Virality
Solana's Jakey
Scalable, Flexible Permissions Built for Finance
The full-body upgrade system didn’t just deliver on a community ask—it brought in real revenue and re-energized the project.
$300K+ in primary sales
40% of Maker/Melter supply minted on Day 1
30% of holders upgraded to full-body Monkes
Featured by Solana influencers like Jakey
In a market where royalties were no longer guaranteed, we created a system that gave holders something they actually wanted—and gave the creator a way to keep creating.
0.4
Results
Minting Rate Day 1
40%
Total Revenue
+ $300K
Organic Virality
Solana's Jakey
Scalable, Flexible Permissions Built for Finance
The full-body upgrade system didn’t just deliver on a community ask—it brought in real revenue and re-energized the project.
$300K+ in primary sales
40% of Maker/Melter supply minted on Day 1
30% of holders upgraded to full-body Monkes
Featured by Solana influencers like Jakey
In a market where royalties were no longer guaranteed, we created a system that gave holders something they actually wanted—and gave the creator a way to keep creating.
0.4
Results
THE WORK
Explore each artifact — click a card to view
Level Set
Aligned with LemonScented on goals and upgrade vision. The ask: full-body Monkes that felt true to SMR—not just a generic mint.
Defining the Game
We translated the early ideas into a game. Users could upgrade their Monkes in one of two ways: with a Maker or a Melter. We introduced a tiered system to add strategy and friction, turning the upgrade into a more collectible, ritual-like experience.
1.0
Define
Level Set
Defining the Game
2.0
Ideate
Blue sky Story Mapping
3.0
Makers & Melters
IA Work
UXUI Progression
Hi-Fi Prototypes
4.0
Full Body Monke's
UXR Results
Designing Data Roles
Final UXUI
Results
Minting Rate Day 1
40%
Total Revenue
+ $300K
Organic Virality
Solana's Jakey
Scalable, Flexible Permissions Built for Finance
The full-body upgrade system didn’t just deliver on a community ask—it brought in real revenue and re-energized the project.
$300K+ in primary sales
40% of Maker/Melter supply minted on Day 1
30% of holders upgraded to full-body Monkes
Featured by Solana influencers like Jakey
In a market where royalties were no longer guaranteed, we created a system that gave holders something they actually wanted—and gave the creator a way to keep creating.
Minting Rate Day 1
40%
Total Revenue
+ $300K
Organic Virality
Solana's Jakey
Scalable, Flexible Permissions Built for Finance
The full-body upgrade system didn’t just deliver on a community ask—it brought in real revenue and re-energized the project.
$300K+ in primary sales
40% of Maker/Melter supply minted on Day 1
30% of holders upgraded to full-body Monkes
Featured by Solana influencers like Jakey
In a market where royalties were no longer guaranteed, we created a system that gave holders something they actually wanted—and gave the creator a way to keep creating.