Creating an AI Variance Analysis with 37% Adoption in 1 Month
COMPANY
Cube
ROLE
Product Design Lead
Product Design Lead
INDUSTRY
Fintech
TOOLS
Figma
PROJECT TYPE
MVP
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0.1
About Cube
Github for Finance Folks
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>
0.1
About Cube
>
0.1
About Cube
>
0.2
The Problem
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0.2
The Problem
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0.3
The Solution
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0.3
The Solution
Adoption in 1 Month
37% of Cube Users
Customer Quote
"I love it. That's 2-3 hours of work that I do manually during close."
Adoption That Shaped Cube’s AI Roadmap
Within weeks of launch, 35% of active users adopted the Smart Variance Analysis tool, validating strong demand for faster, AI-driven insights in FP&A workflows. The design helped deliver:
A clean, trustworthy UI that integrated naturally into existing workflows
A clear hierarchy that made AI-surfaced insights actionable
A foundation for future AI features across Cube’s platform
This MVP helped Cube shape its broader AI strategy and demonstrated that even minimal UI—when done right—can drive meaningful engagement.
>
0.4
Results
Adoption in 1 Month
37% of Cube Users
Customer Quote
"I love it. That's 2-3 hours of work that I do manually during close."
Adoption That Shaped Cube’s AI Roadmap
Within weeks of launch, 35% of active users adopted the Smart Variance Analysis tool, validating strong demand for faster, AI-driven insights in FP&A workflows. The design helped deliver:
A clean, trustworthy UI that integrated naturally into existing workflows
A clear hierarchy that made AI-surfaced insights actionable
A foundation for future AI features across Cube’s platform
This MVP helped Cube shape its broader AI strategy and demonstrated that even minimal UI—when done right—can drive meaningful engagement.
>
0.4
Results