Creating an AI Variance Analysis with 37% Adoption in 1 Month
COMPANY
Cube
ROLE
Product Design Lead
Product Design Lead
INDUSTRY
Fintech
TOOLS
Figma
PROJECT TYPE
MVP
0.1
About Cube
Github for Finance Folks
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0.1
About Cube
0.1
About Cube
0.2
The Problem
0.2
The Problem
0.3
The Solution
0.3
The Solution
Adoption in 1 Month
37% of Cube Users
Customer Quote
"I love it. That's 2-3 hours of work that I do manually during close."
Adoption That Shaped Cube’s AI Roadmap
Within weeks of launch, 35% of active users adopted the Smart Variance Analysis tool, validating strong demand for faster, AI-driven insights in FP&A workflows. The design helped deliver:
A clean, trustworthy UI that integrated naturally into existing workflows
A clear hierarchy that made AI-surfaced insights actionable
A foundation for future AI features across Cube’s platform
This MVP helped Cube shape its broader AI strategy and demonstrated that even minimal UI—when done right—can drive meaningful engagement.
0.4
Results
Adoption in 1 Month
37% of Cube Users
Customer Quote
"I love it. That's 2-3 hours of work that I do manually during close."
Adoption That Shaped Cube’s AI Roadmap
Within weeks of launch, 35% of active users adopted the Smart Variance Analysis tool, validating strong demand for faster, AI-driven insights in FP&A workflows. The design helped deliver:
A clean, trustworthy UI that integrated naturally into existing workflows
A clear hierarchy that made AI-surfaced insights actionable
A foundation for future AI features across Cube’s platform
This MVP helped Cube shape its broader AI strategy and demonstrated that even minimal UI—when done right—can drive meaningful engagement.
0.4
Results